By: Erin Coady
Caster Semenya, an 18 year old female track
and field star from Limpopo South Africa, dealt with different versions of
media reports from her home country as well as in America. Semenya’s “true” sex was what was in question
following reports surfacing saying there was no way she was a legitimate female
after she blew away her competition in the 800 meter IAAF 2009 World
Championship. I will be examining how
media outlets from America portrayed Semenya during the gender-verification
testing time as well as how South Africa treated her. It is important to note that media outlets
“are not objective accounts of events…” (Cooky et. al, 2013. p 36) but are
businesses which pick and choose which information to focus on, which
information to omit and which information to push onto its viewers.
American
media for the most part seemed to focus on Semenya as a matter of scientific
intrigue. At the time of the gender-verification
testing, there were many media outlets who grabbed onto this story of a young
South African girl with the muscular appearance, build and deep voice of a man
who blew away her competition with relative ease. Cooky et al., examined in their comparative
analysis of the US and South African media coverage of Semenya how each
depicted her in their respective media outlets.
In the Global North, according to Cooky et al. the gender verification
testing was referenced as “an objective, scientific process that ensures a
level-playing field and thus, ‘fairness’, in sport” (2013, p. 36)-which suggests
that there are no racial, gender, or sex biases behind the tests. Yet, according the Los Angeles Times “the concerns about whether she met standards to
compete as a female athlete were prompted by still and television images of the
teenager” (Cooky et al, 2013. p 41). This
suggests that due to her muscular build and appearance she was not viewed as
the typical Caucasian beautiful women which therefore suggests in a colonial
sense she is different or “other” because she does not fit the American norm
for female appearance and build. In
terms of gender, Semenya is framed by the US media according to Cookey et al.’s
study as ambiguous (16%), Hermaphrodite/Intersex (6%), not a real women (6%)
and a girl/women/lady (50%) (2013, p. 42) which is a drastic difference from
that of its South African counterparts which I will discuss later. By choosing to frame Semenya as something
other than a regular girl by using terms such as ambiguous and hermaphrodite,
these US media outlets are deliberately deciding to put the idea of this 18
year old girl as not a ‘true’ women, into the minds of all their readers.
Semenya’s
home country of South Africa tends to have more of a supportive view of her in
their media outlets. The Sowetan claimed that “we all know that
their crime is that an African girl outran everybody to clinch the women’s 800m
final” (Cookey et al, 2013. p. 40) which suggests that the IAAF’s decision to
test Semenya’s gender was racially motivated and there was clear discriminatory
intentions. It is hard to blame South
Africa for holding onto past histories of them being objectified by
America. Cooky et al argues “South
African media framed the gender verification as a lingering artifact of South
Africa’s apartheid past and the racist history of Global North/Western
culture’s scientific scrutiny of African women’s bodies.” Africans and
Americans have a clear history of problems, most notably slavery, in which
African people were treated as ‘other’ and subjected to many embarrassing,
inhumane things which went against today’s human rights. Even the slight whisper of the Semenya
testing seemed to produce an uproar in most South African media outlets. Many of South Africa’s media jumped on the
Semenya bandwagon when she was thrust into the public eye in a less than
flattering light and began to refer to her as “our first lady of sport” and “our
golden girl” (Cooky et al, 2013. p 46). In
contrast to the American media outlets, South African media rejected the
scientific approach to learning the truth of Semenya’s gender and instead took
the local testimonies of her family, friends and acquaintances who knew her
growing up and claim they need no proof as she is their girl. Compared to the American stats, South Africa
media framed Semenya as ambiguous (1%), hermaphrodite (3%) and girl, women or
lady (95%). Not all South African media
outlets were as supportive however. South
African magazine Drum ran stories
saying that Semenya was engaged to a fellow female track star (Drum, 2013)
while other magazines such as You gave
Semenya a feminine makeover (You reference). By giving Semenya a makeover, You is suggesting she was not beautiful
the way she was and that they were helping her by providing her with means to
become more feminine and therefore more lady like.
In
conclusion, after reviewing studies done which examined South African media
portrayals and American medial portrayals of Caster Semenya I discovered three
main comparisons. First, American media
outlets at the time framed their inquiries about Semenya’s gender as scientific
observations which would help to keep the fairness of the sport while South
African media outlets focused on more local definitions of Semenya’s gender
such as parents testimonies and claimed the American’s obsession with proving
their golden girl is a boy is racially fueled.
Secondly, American media tended to describe Semenya with words such as
hermaphadite, ambiguous and intersexual while South African media focused on
calling their track star women, girl or lady.
Finally, what both countries had in common when discussing Semenya’s
story was that they both failed to include many quotes or background
information from Caster Semenya herself.
Both used the story of the 18 year old South African track star as a
vehicle to discuss broader race and gender/sex binary issues.


